{"id":4307,"date":"2025-04-30T13:55:05","date_gmt":"2025-04-30T13:55:05","guid":{"rendered":"https:\/\/the-swarm.eu\/?p=4307"},"modified":"2025-05-03T13:08:22","modified_gmt":"2025-05-03T13:08:22","slug":"choisir-hotels-ecolabel-europeen-levier-strategique-pour-les-acheteurs-corporate-responsables-et-hoteliers-engages","status":"publish","type":"post","link":"https:\/\/the-swarm.eu\/index.php\/2025\/04\/30\/choisir-hotels-ecolabel-europeen-levier-strategique-pour-les-acheteurs-corporate-responsables-et-hoteliers-engages\/","title":{"rendered":"Pourquoi choisir des h\u00f4tels \u00c9colabel europ\u00e9en est un levier strat\u00e9gique pour les acheteurs corporate responsables et une opportunit\u00e9 pour les h\u00f4teliers engag\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4307\" class=\"elementor elementor-4307\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da85d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"da85d28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eccd85\" data-id=\"4eccd85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94023a0 elementor-widget elementor-widget-spacer\" data-id=\"94023a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd95f4c elementor-widget elementor-widget-heading\" data-id=\"bd95f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L\u2019Ecolabel europ\u00e9en, un levier strat\u00e9gique pour les acheteurs corporate et une opportunit\u00e9 pour les h\u00f4teliers engag\u00e9s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bbeb2f2 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"bbeb2f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9e808d3\" data-id=\"9e808d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3854a03 elementor-widget elementor-widget-text-editor\" data-id=\"3854a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"entry-author\">Publi\u00e9 par Pedro Gomes Lopes le 30 avril<\/span><span class=\"entry-date\"><time class=\"entry-date published\" datetime=\"2025-02-12T17:23:16+00:00\">&nbsp;2025<\/time><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1205772 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1205772\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a8d02 elementor-widget elementor-widget-heading\" data-id=\"c3a8d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a8996 elementor-widget elementor-widget-text-editor\" data-id=\"61a8996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Face \u00e0 la mont\u00e9e des exigences r\u00e9glementaires europ\u00e9ennes et aux attentes croissantes des parties prenantes, les entreprises revoient en profondeur leur politique d&rsquo;achats.<\/span><\/p><p><span data-contrast=\"auto\">La directive <\/span><b><span data-contrast=\"auto\">CSRD<\/span><\/b><span data-contrast=\"auto\"> impose un reporting extra-financier rigoureux ; la r\u00e9glementation \u00e0 venir sur les <\/span><b><span data-contrast=\"auto\">green claims<\/span><\/b><span data-contrast=\"auto\"> exige des preuves environnementales tangibles ; la norme <\/span><b><span data-contrast=\"auto\">ISO 20400<\/span><\/b><span data-contrast=\"auto\"> propose un cadre structurant pour professionnaliser les achats responsables.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Dans ce contexte, choisir des \u00e9tablissements certifi\u00e9s Ecolabel europ\u00e9en pour l\u2019h\u00e9bergement professionnel devient un levier concret pour les acheteurs \u00ab\u202fcorporate\u202f\u00bb.<\/span>\u00a0<span data-contrast=\"auto\">Parall\u00e8lement, pour les h\u00f4teliers, obtenir l\u2019Ecolabel europ\u00e9en repr\u00e9sente une opportunit\u00e9 strat\u00e9gique pour capter une client\u00e8le de plus en plus attentive, non seulement aux certifications, mais aussi \u00e0 l\u2019authenticit\u00e9 et \u00e0 la transparence des engagements affich\u00e9s.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8647ddd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"8647ddd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b61d3ff elementor-widget elementor-widget-heading\" data-id=\"b61d3ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I. Des achats de nuit\u00e9es pour les d\u00e9placements professionnels, un enjeu de conformit\u00e9 et de responsabilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a85348 elementor-widget elementor-widget-text-editor\" data-id=\"7a85348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le renforcement du cadre r\u00e9glementaire change profond\u00e9ment la mani\u00e8re dont les entreprises g\u00e8rent leurs achats :<\/p><ul><li><strong>CSRD<\/strong> : \u00c0 partir de 2024, les grandes entreprises doivent publier des rapports extra-financiers complets, int\u00e9grant leurs impacts environnementaux, y compris ceux li\u00e9s aux services comme l\u2019h\u00e9bergement professionnel.<\/li><li><strong>Green Claims<\/strong> : Toute all\u00e9gation environnementale devra d\u00e9sormais \u00eatre prouv\u00e9e par des certifications reconnues, mais aussi s\u2019accompagner d\u2019une communication honn\u00eate et pr\u00e9cise pour \u00e9viter les perceptions de greenwashing.<\/li><li><strong>ISO 20400<\/strong> : Cette norme internationale encourage l&rsquo;int\u00e9gration syst\u00e9matique de crit\u00e8res environnementaux et recommande de favoriser la transparence et l\u2019am\u00e9lioration continue dans les relations avec les fournisseurs.<\/li><\/ul><p>Dans ce contexte, s\u00e9lectionner des h\u00f4tels certifi\u00e9s Ecolabel europ\u00e9en permet d&rsquo;aligner l\u2019h\u00e9bergement professionnel avec la strat\u00e9gie RSE de l\u2019entreprise, tout en r\u00e9pondant aux nouvelles attentes de transparence et de cr\u00e9dibilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c2faf1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"4c2faf1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85071fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"85071fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ae32f elementor-widget elementor-widget-heading\" data-id=\"b7ae32f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">II. L\u2019Ecolabel europ\u00e9en : une r\u00e9f\u00e9rence fiable et exigeante pour les acheteurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c473c elementor-widget elementor-widget-text-editor\" data-id=\"d7c473c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9\u00e9 par la\u00a0<a href=\"https:\/\/commission.europa.eu\/index_fr\" target=\"_blank\" rel=\"noopener\">Commission europ\u00e9enne<\/a>, l\u2019Ecolabel europ\u00e9en est aujourd&rsquo;hui le label environnemental officiel reconnu dans toute l&rsquo;Union.<\/p><p>Pour \u00eatre certifi\u00e9, un \u00e9tablissement doit notamment d\u00e9montrer :<\/p><ul><li>une <strong>r\u00e9duction significative de la consommation d\u2019\u00e9nergie et d\u2019eau<\/strong>,<\/li><li>une <strong>gestion responsable des d\u00e9chets<\/strong>,<\/li><li>l&rsquo;<strong>utilisation de produits \u00e9coresponsables<\/strong>,<\/li><li>une <strong>sensibilisation active des clients et des collaborateurs<\/strong>.<\/li><\/ul><p>La certification repose sur un <strong>audit ind\u00e9pendant<\/strong> r\u00e9alis\u00e9 par l\u2019<a href=\"https:\/\/www.afnor.org\/\" target=\"_blank\" rel=\"noopener\">AFNOR<\/a>\u00a0et est r\u00e9guli\u00e8rement r\u00e9\u00e9valu\u00e9e pour garantir la p\u00e9rennit\u00e9 des engagements.<\/p><p>Toutefois, dans un contexte o\u00f9 la m\u00e9fiance face au greenwashing grandit, il ne suffit pas d\u2019afficher une certification. Les acheteurs comme les clients attendent \u00e9galement que les engagements environnementaux soient incarn\u00e9s de mani\u00e8re sinc\u00e8re et transparente dans les pratiques quotidiennes des \u00e9tablissements h\u00f4teliers.<br \/>Ainsi, choisir des \u00e9tablissements labellis\u00e9s, mais aussi attentifs \u00e0 la coh\u00e9rence de leur d\u00e9marche environnementale, renforce la cr\u00e9dibilit\u00e9 de la politique d\u2019achats responsables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c61da17 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c61da17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be87b3a elementor-widget elementor-widget-heading\" data-id=\"be87b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Overlock, sans-serif;text-align: start\">\ud83d\udccc<\/span><span style=\"font-family: Overlock, sans-serif;text-align: start\"> <\/span>Focus sur les r\u00e9glementation et norme cl\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57c1ae wpr-data-table-type-custom wpr-table-align-items-left elementor-widget elementor-widget-wpr-data-table\" data-id=\"d57c1ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t<div class=\"wpr-table-container\">\n\t\t<div class=\"wpr-table-inner-container \" data-table-sorting=\"no\" data-custom-pagination=\"no\" data-row-pagination=\"\" data-entry-info=\"no\" data-rows-per-page=\"\">\n\n\t\t\n\t\t\t\t\t\t<table class=\"wpr-data-table\" id=\"wpr-data-table\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t<thead>\n\t\t\t\t\t<tr class=\"wpr-table-head-row wpr-table-row\">\n\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-9f23fd3\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Directive\/Norme<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-b99821e\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Ce qu&#039;elle impose<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t<\/thead>\n\n\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-a11ef4b wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-3876bc0 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tCSRD\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-058a233 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tReporting obligatoire sur les impacts environnementaux de tous les achats, y compris les nuit\u00e9es\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-186ac5e wpr-even\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-05a65d4 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tGreen Claims\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-5d5a119 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tPreuves exig\u00e9es pour toute affirmation environnementale, transparence exig\u00e9e\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-958edad wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-e0655f5 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tISO 20400\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-967bd8d wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tInt\u00e9gration de crit\u00e8res RSE dans les achats, recommandation d\u2019utiliser des labels fiables et de favoriser la transparence\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t<\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t\t<\/div>\n    \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6912d4a elementor-widget elementor-widget-heading\" data-id=\"6912d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Overlock, sans-serif\">\u2705 <\/span>Pourquoi c\u2019est crucial ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3e8f0 elementor-widget elementor-widget-text-editor\" data-id=\"4a3e8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choisir l\u2019Ecolabel europ\u00e9en pour l\u2019h\u00e9bergement professionnel permet d&rsquo;aligner la politique d\u2019achats \u00ab corporate \u00bb avec les nouvelles obligations tout en favorisant la confiance des parties prenantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-111c4f4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"111c4f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9030bfc elementor-widget elementor-widget-heading\" data-id=\"9030bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">III. Pourquoi l\u2019Ecolabel europ\u00e9en est aussi une opportunit\u00e9 strat\u00e9gique pour les h\u00f4teliers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd31b9 elementor-widget elementor-widget-text-editor\" data-id=\"3bd31b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De leur c\u00f4t\u00e9, les h\u00f4teliers engag\u00e9s dans une d\u00e9marche de certification trouvent dans l\u2019Ecolabel europ\u00e9en un levier puissant pour se diff\u00e9rencier. Mais dans un march\u00e9 de plus en plus exigeant, la certification seule ne suffit pas : c\u2019est la coh\u00e9rence entre l\u2019engagement affich\u00e9 et l\u2019exp\u00e9rience client qui construit une r\u00e9elle valeur per\u00e7ue.\u00a0<\/p><p><b>\u00catre certifi\u00e9 Ecolabel europ\u00e9en permet :<\/b><\/p><ul style=\"margin-top: 0cm;\" type=\"disc\"><li>De <b>gagner en visibilit\u00e9<\/b> aupr\u00e8s des acheteurs responsables,<\/li><li>De <b>valoriser un engagement authentique<\/b> en mati\u00e8re de durabilit\u00e9,<\/li><li>De <b>r\u00e9pondre \u00e0 la demande de transparence<\/b> sur les pratiques environnementales,<\/li><li>D\u2019<b>anticiper les attentes du march\u00e9 et des consommateurs<\/b>.<\/li><\/ul><p>Les \u00e9tablissements qui articulent clairement leur politique environnementale autour du label, en communicant de mani\u00e8re efficace comment il se traduit dans les op\u00e9rations quotidiennes, renforcent la fid\u00e9lit\u00e9 client et leur positionnement sur le long terme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc3ac0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"abc3ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80ee2d3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"80ee2d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb69619 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"cb69619\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a660ba elementor-widget elementor-widget-heading\" data-id=\"2a660ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\ud83d\udece\ufe0f<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49369ba e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"49369ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6e259 elementor-widget elementor-widget-heading\" data-id=\"ab6e259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B\u00e9n\u00e9fices crois\u00e9s de l\u2019Ecolabel europ\u00e9en pour acheteurs et h\u00f4teliers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e801ec e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"7e801ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42775d6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"42775d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a24e17c wpr-equal-column-width-yes wpr-data-table-type-custom wpr-table-align-items-left elementor-widget elementor-widget-wpr-data-table\" data-id=\"a24e17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t<div class=\"wpr-table-container\">\n\t\t<div class=\"wpr-table-inner-container \" data-table-sorting=\"no\" data-custom-pagination=\"no\" data-row-pagination=\"\" data-entry-info=\"no\" data-rows-per-page=\"\">\n\n\t\t\n\t\t\t\t\t\t<table class=\"wpr-data-table\" id=\"wpr-data-table\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t<thead>\n\t\t\t\t\t<tr class=\"wpr-table-head-row wpr-table-row\">\n\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-9f23fd3\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Pour les acheteurs corporate<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-b99821e\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Pour les h\u00f4teliers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t<\/thead>\n\n\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-a11ef4b wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-3876bc0 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tR\u00e9pondre aux obligations CSRD\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-058a233 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tValoriser son engagement RSE aupr\u00e8s des clients corporate\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-186ac5e wpr-even\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-b3e59be wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tS\u00e9curiser la conformit\u00e9 face aux \"green claims\"\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-5d5a119 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tAccro\u00eetre sa visibilit\u00e9 sur le march\u00e9 des achats responsables sans risques de green washing\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-958edad wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-e0655f5 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tSimplifier le reporting RSE (preuves certifi\u00e9es)\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-4a2660c wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tSe diff\u00e9rencier dans les appels d\u2019offres d\u2019entreprises\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-9589e86 wpr-even\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-05a65d4 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tStructurer la politique voyages durable\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-d157e7e wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tRenforcer sa cr\u00e9dibilit\u00e9 environnementale par un label officiel et reconnu\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-8945677 wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-a125339 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tContribuer \u00e0 la transition \u00e9cologique sectorielle\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-967bd8d wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tOptimiser ses consommations et r\u00e9duire ses co\u00fbts d\u2019exploitation\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t<\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t\t<\/div>\n    \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-967ffc0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"967ffc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4d699c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c4d699c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0fa36 elementor-widget elementor-widget-heading\" data-id=\"1d0fa36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\ud83c\udfaf<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99a06ee e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"99a06ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbe49d elementor-widget elementor-widget-heading\" data-id=\"ebbe49d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">En r\u00e9sum\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d04897 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2d04897\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30122f3 elementor-widget elementor-widget-text-editor\" data-id=\"30122f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Acheteurs<\/strong> : cr\u00e9dibiliser, s\u00e9curiser, structurer la RSE.<\/li><li><strong>H\u00f4teliers<\/strong> : cr\u00e9dibiliser, fid\u00e9liser, attirer.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dbd012 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"4dbd012\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25af009 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25af009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13208af elementor-widget elementor-widget-heading\" data-id=\"13208af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IV. Comment int\u00e9grer l'Ecolabel europ\u00e9en dans sa politique d'achats et comment l'obtenir pour son h\u00f4tel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da08101 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"da08101\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddcc1e3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ddcc1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84fcfac wpr-equal-column-width-yes wpr-data-table-type-custom wpr-table-align-items-left elementor-widget elementor-widget-wpr-data-table\" data-id=\"84fcfac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t<div class=\"wpr-table-container\">\n\t\t<div class=\"wpr-table-inner-container \" data-table-sorting=\"no\" data-custom-pagination=\"no\" data-row-pagination=\"\" data-entry-info=\"no\" data-rows-per-page=\"\">\n\n\t\t\n\t\t\t\t\t\t<table class=\"wpr-data-table\" id=\"wpr-data-table\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t<thead>\n\t\t\t\t\t<tr class=\"wpr-table-head-row wpr-table-row\">\n\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-9f23fd3\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Pour les acheteurs corporate<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t<\/thead>\n\n\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-a11ef4b wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-3876bc0 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tIns\u00e9rer l\u2019Ecolabel europ\u00e9en dans les appels d\u2019offres\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-186ac5e wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-b3e59be wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tPrivil\u00e9gier les h\u00f4tels certifi\u00e9s dans les politiques voyages\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-958edad wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-e0655f5 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tFormer les \u00e9quipes \u00e0 reconna\u00eetre les engagements r\u00e9ellement appliqu\u00e9s sur le terrain\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-8945677 wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-a125339 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tValoriser la transparence dans les relations fournisseurs\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t<\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t\t<\/div>\n    \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03551a4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"03551a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-507edb8 wpr-equal-column-width-yes wpr-data-table-type-custom wpr-table-align-items-left elementor-widget elementor-widget-wpr-data-table\" data-id=\"507edb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t<div class=\"wpr-table-container\">\n\t\t<div class=\"wpr-table-inner-container \" data-table-sorting=\"no\" data-custom-pagination=\"no\" data-row-pagination=\"\" data-entry-info=\"no\" data-rows-per-page=\"\">\n\n\t\t\n\t\t\t\t\t\t<table class=\"wpr-data-table\" id=\"wpr-data-table\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t<thead>\n\t\t\t\t\t<tr class=\"wpr-table-head-row wpr-table-row\">\n\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-b99821e\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Pour les h\u00f4teliers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t<\/thead>\n\n\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-a11ef4b wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-058a233 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tS\u2019aligner s\u00e9rieusement sur les crit\u00e8res de certification\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-186ac5e wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-5d5a119 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tAdopter des pratiques \u00e9cologiques concr\u00e8tes et visibles\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-958edad wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-4a2660c wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u00catre capable d\u2019expliquer clairement ses engagements aux clients et partenaires\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-8945677 wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-967bd8d wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tFaire de la transparence un axe de diff\u00e9renciation au-del\u00e0 du label\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t<\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t\t<\/div>\n    \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-223f1506 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"223f1506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d45dead elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d45dead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6848adab elementor-widget elementor-widget-elementskit-heading\" data-id=\"6848adab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Comment obtenir l\u2019Ecolabel europ\u00e9en pour votre \u00e9tablissement ?<\/h2><p class=\"ekit-heading--subtitle elementskit-section-subtitle  \">\n\t\t\t\t\t\tLa mani\u00e8re standard pour obtenir l\u2019Ecolabel europ\u00e9en en h\u00f4tellerie :\n\t\t\t\t\t<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3e9ee4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c3e9ee4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c3b9625 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c3b9625\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baa1693 elementor-widget elementor-widget-text-editor\" data-id=\"baa1693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca002 elementor-widget elementor-widget-text-editor\" data-id=\"71ca002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prendre connaissance des crit\u00e8res sur <a href=\"https:\/\/www.ecolabeltoolbox.com\/fr\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ecolabeltoolbox.com\/fr\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb1900e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"fb1900e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dcdce5 elementor-widget elementor-widget-text-editor\" data-id=\"8dcdce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4648d elementor-widget elementor-widget-text-editor\" data-id=\"1f4648d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e9aliser un auto-diagnostic<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6b76d9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"d6b76d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fef16a2 elementor-widget elementor-widget-text-editor\" data-id=\"fef16a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a616a31 elementor-widget elementor-widget-text-editor\" data-id=\"a616a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mettre en \u0153uvre tous les changements\u00a0 n\u00e9cessaires dans votre \u00e9tablissement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cbd461 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6cbd461\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509babf elementor-widget elementor-widget-text-editor\" data-id=\"509babf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f333d19 elementor-widget elementor-widget-text-editor\" data-id=\"f333d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contacter un organisme certificateur agr\u00e9\u00e9 : AFNOR certification<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a89a018 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a89a018\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd27303 elementor-widget elementor-widget-text-editor\" data-id=\"fd27303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>5<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2364e4e elementor-widget elementor-widget-text-editor\" data-id=\"2364e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Passer l\u2019audit de certification<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5acb3b4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5acb3b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6bc489 elementor-widget elementor-widget-text-editor\" data-id=\"f6bc489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>6<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262f7b1 elementor-widget elementor-widget-text-editor\" data-id=\"262f7b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communiquer de mani\u00e8re authentique sur ses engagements<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8598f73 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"8598f73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09b7f09 elementor-widget elementor-widget-text-editor\" data-id=\"09b7f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout cela prend du temps mais c\u2019est du temps tr\u00e8s bien investi\u00a0!<\/p><p>C\u2019est pour cette raison que nous avons gard\u00e9 le meilleur pour la fin\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-194a5b9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"194a5b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d01edfa elementor-widget elementor-widget-heading\" data-id=\"d01edfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8c25a elementor-widget elementor-widget-text-editor\" data-id=\"8e8c25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 l\u2019heure o\u00f9 la durabilit\u00e9 ne peut plus \u00eatre une simple d\u00e9claration d\u2019intention, l\u2019Ecolabel europ\u00e9en s\u2019impose comme un rep\u00e8re solide, \u00e0 condition qu\u2019il soit accompagn\u00e9 d\u2019une d\u00e9marche sinc\u00e8re et visible.<br>Pour les acheteurs corporate, il permet de s\u00e9curiser les achats responsables, d\u2019alimenter un reporting fiable et d\u2019\u00e9viter les risques li\u00e9s aux green claims.<br>Pour les h\u00f4teliers, il constitue une opportunit\u00e9 majeure pour capter de nouveaux march\u00e9s, renforcer leur image et inscrire leur activit\u00e9 dans la dur\u00e9e.<br>Au-del\u00e0 du label, c\u2019est l\u2019authenticit\u00e9 des pratiques, la coh\u00e9rence et la transparence qui feront la diff\u00e9rence dans la transition \u00e9cologique du secteur.<\/p>\n<p><strong>Et si vous passiez \u00e0 l&rsquo;action d\u00e8s aujourd&rsquo;hui ?<\/strong><\/p>\n<p>Nous ne vous cacherons pas que s&rsquo;engager dans cette d\u00e9marche demande du temps et de l&rsquo;organisation. Tous les professionnels que nous avons accompagn\u00e9s le disent : un accompagnement de qualit\u00e9 est d\u00e9terminant pour r\u00e9ussir sereinement et obtenir des r\u00e9sultats \u00e9conomiques et environnementaux rapidement.<\/p>\n<p>C&rsquo;est pourquoi, pour les professionnels du tourisme, un accompagnement de A \u00e0 Z est disponible, incluant :<\/p>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li>Un diagnostic environnemental,<\/li>\n<li>L\u2019\u00e9laboration d\u2019un plan d&rsquo;action sur mesure,<\/li>\n<li>La pr\u00e9paration compl\u00e8te du dossier,<\/li>\n<li>Un audit blanc pour anticiper sereinement l\u2019\u00e9valuation officielle,<\/li>\n<li>Et un suivi pas \u00e0 pas jusqu\u2019\u00e0 l\u2019obtention du label.<\/li>\n<\/ul>\n<p>Gr\u00e2ce au soutien de l&rsquo;<a href=\"https:\/\/www.ademe.fr\/\" target=\"_blank\" rel=\"noopener\">ADEME<\/a>, cette d\u00e9marche b\u00e9n\u00e9ficie d&rsquo;un financement avantageux :<\/p>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li>80 % des co\u00fbts pris en charge pour les petites entreprises,<\/li>\n<li>70 % pour les entreprises moyennes.<\/li>\n<\/ul>\n<p>Au final, pour une petite structure, les co\u00fbts d\u2019accompagnement, de certification et d\u2019utilisation de la marque restent g\u00e9n\u00e9ralement en dessous de 3 000 \u20ac \u2014 un investissement vite rentabilis\u00e9, gr\u00e2ce aux \u00e9conomies r\u00e9alis\u00e9es et \u00e0 l&rsquo;attractivit\u00e9 renforc\u00e9e aupr\u00e8s des clients.<\/p>\n<p>Envie d\u2019en savoir plus, sans engagement ?<br><a href=\"https:\/\/the-swarm.eu\/index.php\/contact\/\" target=\"_blank\" rel=\"noopener\">Nous sommes l\u00e0&nbsp;<\/a>pour r\u00e9pondre \u00e0 vos questions et construire, avec vous, un projet r\u00e9aliste, adapt\u00e9 \u00e0 votre activit\u00e9 et \u00e0 vos ambitions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019Ecolabel europ\u00e9en, un levier strat\u00e9gique pour les acheteurs corporate et une opportunit\u00e9 pour les h\u00f4teliers engag\u00e9s Publi\u00e9 par Pedro Gomes Lopes le 30 avril&nbsp;2025 Introduction Face \u00e0 la mont\u00e9e des exigences r\u00e9glementaires europ\u00e9ennes et aux attentes croissantes des parties prenantes, les entreprises revoient en profondeur leur politique d&rsquo;achats. La directive CSRD impose un reporting extra-financier rigoureux ; la r\u00e9glementation \u00e0 venir sur les green claims exige des preuves environnementales tangibles ; la norme ISO 20400 propose un cadre structurant pour professionnaliser les achats responsables.\u00a0 Dans ce contexte, choisir des \u00e9tablissements certifi\u00e9s Ecolabel europ\u00e9en pour l\u2019h\u00e9bergement professionnel devient un levier concret pour les acheteurs \u00ab\u202fcorporate\u202f\u00bb.\u00a0Parall\u00e8lement, pour les h\u00f4teliers, obtenir l\u2019Ecolabel europ\u00e9en repr\u00e9sente une opportunit\u00e9 strat\u00e9gique pour capter une client\u00e8le de plus en plus attentive, non seulement aux certifications, mais aussi \u00e0 l\u2019authenticit\u00e9 et \u00e0 la transparence des engagements affich\u00e9s.\u00a0 I. Des achats de nuit\u00e9es pour les d\u00e9placements professionnels, un enjeu de conformit\u00e9 et de responsabilit\u00e9 Le renforcement du cadre r\u00e9glementaire change profond\u00e9ment la mani\u00e8re dont les entreprises g\u00e8rent leurs achats : CSRD : \u00c0 partir de 2024, les grandes entreprises doivent publier des rapports extra-financiers complets, int\u00e9grant leurs impacts environnementaux, y compris ceux li\u00e9s aux services comme l\u2019h\u00e9bergement professionnel. Green Claims : Toute all\u00e9gation environnementale devra d\u00e9sormais \u00eatre prouv\u00e9e par des certifications reconnues, mais aussi s\u2019accompagner d\u2019une communication honn\u00eate et pr\u00e9cise pour \u00e9viter les perceptions de greenwashing. ISO 20400 : Cette norme internationale encourage l&rsquo;int\u00e9gration syst\u00e9matique de crit\u00e8res environnementaux et recommande de favoriser la transparence et l\u2019am\u00e9lioration continue dans les relations avec les fournisseurs. Dans ce contexte, s\u00e9lectionner des h\u00f4tels certifi\u00e9s Ecolabel europ\u00e9en permet d&rsquo;aligner l\u2019h\u00e9bergement professionnel avec la strat\u00e9gie RSE de l\u2019entreprise, tout en r\u00e9pondant aux nouvelles attentes de transparence et de cr\u00e9dibilit\u00e9. II. L\u2019Ecolabel europ\u00e9en : une r\u00e9f\u00e9rence fiable et exigeante pour les acheteurs Cr\u00e9\u00e9 par la\u00a0Commission europ\u00e9enne, l\u2019Ecolabel europ\u00e9en est aujourd&rsquo;hui le label environnemental officiel reconnu dans toute l&rsquo;Union. Pour \u00eatre certifi\u00e9, un \u00e9tablissement doit notamment d\u00e9montrer : une r\u00e9duction significative de la consommation d\u2019\u00e9nergie et d\u2019eau, une gestion responsable des d\u00e9chets, l&rsquo;utilisation de produits \u00e9coresponsables, une sensibilisation active des clients et des collaborateurs. La certification repose sur un audit ind\u00e9pendant r\u00e9alis\u00e9 par l\u2019AFNOR\u00a0et est r\u00e9guli\u00e8rement r\u00e9\u00e9valu\u00e9e pour garantir la p\u00e9rennit\u00e9 des engagements. Toutefois, dans un contexte o\u00f9 la m\u00e9fiance face au greenwashing grandit, il ne suffit pas d\u2019afficher une certification. Les acheteurs comme les clients attendent \u00e9galement que les engagements environnementaux soient incarn\u00e9s de mani\u00e8re sinc\u00e8re et transparente dans les pratiques quotidiennes des \u00e9tablissements h\u00f4teliers.Ainsi, choisir des \u00e9tablissements labellis\u00e9s, mais aussi attentifs \u00e0 la coh\u00e9rence de leur d\u00e9marche environnementale, renforce la cr\u00e9dibilit\u00e9 de la politique d\u2019achats responsables. \ud83d\udccc Focus sur les r\u00e9glementation et norme cl\u00e9s Directive\/Norme Ce qu&#039;elle impose CSRD Reporting obligatoire sur les impacts environnementaux de tous les achats, y compris les nuit\u00e9es Green Claims Preuves exig\u00e9es pour toute affirmation environnementale, transparence exig\u00e9e ISO 20400 Int\u00e9gration de crit\u00e8res RSE dans les achats, recommandation d\u2019utiliser des labels fiables et de favoriser la transparence \u2705 Pourquoi c\u2019est crucial ? Choisir l\u2019Ecolabel europ\u00e9en pour l\u2019h\u00e9bergement professionnel permet d&rsquo;aligner la politique d\u2019achats \u00ab corporate \u00bb avec les nouvelles obligations tout en favorisant la confiance des parties prenantes. III. Pourquoi l\u2019Ecolabel europ\u00e9en est aussi une opportunit\u00e9 strat\u00e9gique pour les h\u00f4teliers De leur c\u00f4t\u00e9, les h\u00f4teliers engag\u00e9s dans une d\u00e9marche de certification trouvent dans l\u2019Ecolabel europ\u00e9en un levier puissant pour se diff\u00e9rencier. Mais dans un march\u00e9 de plus en plus exigeant, la certification seule ne suffit pas : c\u2019est la coh\u00e9rence entre l\u2019engagement affich\u00e9 et l\u2019exp\u00e9rience client qui construit une r\u00e9elle valeur per\u00e7ue.\u00a0 \u00catre certifi\u00e9 Ecolabel europ\u00e9en permet : De gagner en visibilit\u00e9 aupr\u00e8s des acheteurs responsables, De valoriser un engagement authentique en mati\u00e8re de durabilit\u00e9, De r\u00e9pondre \u00e0 la demande de transparence sur les pratiques environnementales, D\u2019anticiper les attentes du march\u00e9 et des consommateurs. Les \u00e9tablissements qui articulent clairement leur politique environnementale autour du label, en communicant de mani\u00e8re efficace comment il se traduit dans les op\u00e9rations quotidiennes, renforcent la fid\u00e9lit\u00e9 client et leur positionnement sur le long terme. \ud83d\udece\ufe0f B\u00e9n\u00e9fices crois\u00e9s de l\u2019Ecolabel europ\u00e9en pour acheteurs et h\u00f4teliers Pour les acheteurs corporate Pour les h\u00f4teliers R\u00e9pondre aux obligations CSRD Valoriser son engagement RSE aupr\u00e8s des clients corporate S\u00e9curiser la conformit\u00e9 face aux \u00ab\u00a0green claims\u00a0\u00bb Accro\u00eetre sa visibilit\u00e9 sur le march\u00e9 des achats responsables sans risques de green washing Simplifier le reporting RSE (preuves certifi\u00e9es) Se diff\u00e9rencier dans les appels d\u2019offres d\u2019entreprises Structurer la politique voyages durable Renforcer sa cr\u00e9dibilit\u00e9 environnementale par un label officiel et reconnu Contribuer \u00e0 la transition \u00e9cologique sectorielle Optimiser ses consommations et r\u00e9duire ses co\u00fbts d\u2019exploitation \ud83c\udfaf En r\u00e9sum\u00e9 Acheteurs : cr\u00e9dibiliser, s\u00e9curiser, structurer la RSE. H\u00f4teliers : cr\u00e9dibiliser, fid\u00e9liser, attirer. IV. Comment int\u00e9grer l&rsquo;Ecolabel europ\u00e9en dans sa politique d&rsquo;achats et comment l&rsquo;obtenir pour son h\u00f4tel Pour les acheteurs corporate Ins\u00e9rer l\u2019Ecolabel europ\u00e9en dans les appels d\u2019offres Privil\u00e9gier les h\u00f4tels certifi\u00e9s dans les politiques voyages Former les \u00e9quipes \u00e0 reconna\u00eetre les engagements r\u00e9ellement appliqu\u00e9s sur le terrain Valoriser la transparence dans les relations fournisseurs Pour les h\u00f4teliers S\u2019aligner s\u00e9rieusement sur les crit\u00e8res de certification Adopter des pratiques \u00e9cologiques concr\u00e8tes et visibles \u00catre capable d\u2019expliquer clairement ses engagements aux clients et partenaires Faire de la transparence un axe de diff\u00e9renciation au-del\u00e0 du label Comment obtenir l\u2019Ecolabel europ\u00e9en pour votre \u00e9tablissement ? La mani\u00e8re standard pour obtenir l\u2019Ecolabel europ\u00e9en en h\u00f4tellerie : 1 Prendre connaissance des crit\u00e8res sur https:\/\/www.ecolabeltoolbox.com\/fr\/ 2 R\u00e9aliser un auto-diagnostic 3 Mettre en \u0153uvre tous les changements\u00a0 n\u00e9cessaires dans votre \u00e9tablissement 4 Contacter un organisme certificateur agr\u00e9\u00e9 : AFNOR certification 5 Passer l\u2019audit de certification 6 Communiquer de mani\u00e8re authentique sur ses engagements Tout cela prend du temps mais c\u2019est du temps tr\u00e8s bien investi\u00a0! C\u2019est pour cette raison que nous avons gard\u00e9 le meilleur pour la fin\u00a0! Conclusion \u00c0 l\u2019heure o\u00f9 la durabilit\u00e9 ne peut plus \u00eatre une simple d\u00e9claration d\u2019intention, l\u2019Ecolabel europ\u00e9en s\u2019impose comme un rep\u00e8re solide, \u00e0 condition qu\u2019il soit accompagn\u00e9 d\u2019une d\u00e9marche sinc\u00e8re et visible.Pour les acheteurs corporate, il permet de s\u00e9curiser les achats responsables, d\u2019alimenter un reporting fiable et d\u2019\u00e9viter les risques li\u00e9s aux green claims.Pour les h\u00f4teliers, il &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/the-swarm.eu\/index.php\/2025\/04\/30\/choisir-hotels-ecolabel-europeen-levier-strategique-pour-les-acheteurs-corporate-responsables-et-hoteliers-engages\/\" class=\"more-link\">Lire la suite de<span class=\"screen-reader-text\">\u00ab\u00a0Pourquoi choisir des h\u00f4tels \u00c9colabel europ\u00e9en est un levier strat\u00e9gique pour les acheteurs corporate responsables et une opportunit\u00e9 pour les h\u00f4teliers 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